Sometimes “penalties” come in the form of unknowns, without manual actions, and teams are left to try and figure out what issues may be causing a loss in rankings. As a last resort, one strategy I personally have had success with is rebranding, changing the website domain, and relaunching the website. This is never the ideal scenario, but it is something all teams need to consider when other recovery attempts are failing. The issue stemmed from schema markup being automatically injected into pages but failing to match the on-page content. Through strategic updates and a well-written appeal, I not only resolved the penalty but restored the site’s search visibility and credibility. It was a challenging yet rewarding experience that honed my technical SEO and problem-solving skills.
They also offer other plans like ‘Starter’, ‘Growth’, and more, with varying features and pricing. The Screaming Frog SEO Spider tool offers a free version with limited features. The paid version, known as the ‘Licensed’ version, is priced at £149.00 per year.
The “Optimum” plan starts at $31/month for 250 keywords with weekly updates. Ahrefs is a renowned SEO toolset that offers a comprehensive site audit feature to uncover technical and on-page SEO issues. Track website keyword rankings regularly, find out what of your actions led to growth and be the first to know when something critical happens. You’re going to lose that valuable web traffic to other sites that either have a mobile version or change with a user’s screen size.
Enhancing user experience and satisfaction
More visitors will click on your website in the search results if it has a captivating meta description. Even though Google BHS Links only provides meta descriptions 37% of the time, it is still important to ensure your most important pages have great ones. Your pages are likely being scanned as part of your daily crawl budget if they are popular, receive organic traffic and links, and are well-linked internally across your site.
Lesson #11: SEO Tools Alone Can’t Replace Manual SEO Checks
An SEO audit is the process of analyzing a website to identify issues that affect its organic visibility in search engines like Google. All of these factors are compiled and organized into an audit document for consumption by the business owner or marketing manager. SEO audits can just be a list of issues but often includes a proposal from the SEO auditor to complete the work.
- However, with large scale enterprise websites, URLs are often dynamically generated.
- We all rely on search engines to find everything from quick answers to complex research.
- After discussing this with the developers, we found the website had been hacked.
- If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG.
But more than just looking at indexing, our SEO audit will help explain why you are not ranking well compared to the competition. We have provided SEO audit services to some of the most well-respected online brands as well as thousands of small and medium-sized companies. Our process is scalable, regardless of the size of your website content. The first step of any good SEO campaign is ensuring that you understand your site’s deficiencies by running a multivariate SEO audit. Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn. There are plenty of online resources, tools, and communities that can help you get started.
Leave a Reply